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Lesson 03 - Discussion

Lesson 03 - Discussion

Q How should a market entry strategy be determined? What factors should be considered?

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A market entry strategy should be determined by ensuring that there is analysis, researching, observation and identification of every possible competitor in the interested market to be entered into (Baker et al., 2020). This is because the effective and ineffective strategies and moves made by the competitors can provide assistance to new entrants to devise strategies accordingly. There must also be probable customers researched about. This implies that the diversified characteristics of existing and new customers must be determined and identified before considering a market entry strategy (Baker et al., 2020). There must be research conducted about the export subsidies available or not in the interested market (Baker et al., 2020).